HELLO, MY NAME IS SILVIA GIOVANARDI AND I’M A BEAUTY ENTHUSIAST.
Ever since I was a child I’ve always been inclined to express myself through art, whether it was by drawing, painting or the way I dressed, so I soon developed my own sense of style, as I felt that my colorful combinations were a phenomenal means to convey my personality.
All that I did then, just as all that I do now, revolves around beauty, the common denominator of my aesthetics.
However, beauty in fashion is nowadays unpleasingly compromised: fashion industry’s deplorable effects are devastating so, although my passion for knowledge got me interested in various fields – from literature to physics – I decided to get a degree in fashion, to learn all about it so one day I could change it from within.
FASHION HAS AN ENORMOUS REDEEMING POTENTIAL AND I WANT TO SHOW IT TO EVERYONE.
At 19 I started my studies at the European Institute of Design (IED) with great determination. When I graduated, I got hired by one of the most important Italian fashion houses. During my years there I learned a lot, I gained the know-how required to work in this business thanks to my amazing big family: my team. Meanwhile I started to study in depth the behind the scenes of the fashion system: the second most polluting industry in the world. My impetuous spirit was reflecting on contrasts between Beauty and negativity the world of fashion is rooted in. The urge in me to change things grew stronger and stronger.
I WANT TO MAKE FASHION ENJOYABLE AGAIN. I WANT TO LIKE IT, I WANT EVERYONE TO LIKE IT.
In the summer of 2014 I got married and went to Japan for my honeymoon. The experience I lived in the land of the rising sun was so powerful that it gave me the momentum to finally get on my own and start making a difference.
I left the fashion house I had worked in for 5 years and a half and I started tracing my own path, creating my first collection and giving life to Silvia Giovanardi, which is so much more that just a mere brand.
Through my work, I intend to propose an actual lifestyle, a modus vivendi founded in the rediscovery of profound values, such as the respect for mother nature, its rhythm, its beauty and its wonderful gifts.
Hiroshima Peace Memorial Park
So this is me, Silvia, and I hope I can engage you in finding out how you can love yourself more by embracing my modus vivendi and becoming a peace ambassador.
Warmest greetings to you all,