THE AIM: RAISING AWARENESS ABOUT THE IMPORTANCE OF WEARING HEALTHY CLOTHES, THROUGH A MULTI-SENSORY EXPERIENCE (VISUAL, TACTILE, OLFACTORY, EMOTIONAL), DISCOVERING HOW A FABRIC CAN CONFER WITH OUR BODY TO THE POINT OF TAKING CARE OF IT.
TOOLS: CERTIFIED ORGANIC FIBERS (LINEN, SILK, COTTON) AND ECOLOGICAL FIBERS (HEMP, SOY, CORN, MILK), NATURAL DYES (GARDENIA BERRY, CAMPECHE WOOD, TURMERIC, ETC.)
VEGETABLE TANNED LEATHER (FROM FOOD PROCESSING WASTE). “BURY MY CLOTHES”: ALL THE FIBERS ARE 100% NATURAL, SO EVERYTHING CAN POTENTIALLY BE BURIED, CREATE NEW HUMUS, THEREFORE, NEW LIFE.
TIMELESS: THERE ARE NO SEASONS ANYMORE, CRAFT IS FOREVER. GENDERLESS: WE BREATHE AND WEAR THE SAME BEAUTY.
FOR ALMOST 6 YEARS SHE HAD BEEN WORKING AS THE MANAGER OF THE MENSWEAR ARTISTIC OFFICE OF ETRO. IN THAT PERIOD SHE EVOLVED AS A PERSON AND AS A PROFESSIONAL AT THE SAME TIME.
OVER THE YEARS, IN ORDER TO FOLLOW THE IDEOLOGY SHE HAD SINCE SHE WAS A CHILD, WHICH IS A HUGE RESPECT FOR MOTHER NATURE, SHE REALIZED THAT IT WOULD HAVE BEEN IMPORTANT TO START MAKING THE DIFFERENCE TO HELP FASHION NOT TO BE THE SECOND MOST POLLUTING INDUSTRY IN THE WORLD ANYMORE.
THIS NEW AWARENESS GAVE HER THE CHANCE TO START, WITH GREAT HUMILITY, A PROJECT RELATED TO THE WORLD OF ART AND FASHION, THAT COULD CONVEY A MESSAGE TO HELP PROTECT OUR WORLD, BECOMING AN AMBASSADOR OF A NEW HARMONY, AN EMPOWERING ELEGANCE.
